Alexandra Morrison

Marketing & Communications

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About Me

I'm a Chicago-based marketer with 10 years of experience across marketing and customer success.

9

Years of
B2B SaaS

6

Years of
Marketing

4

Years of
Customer Success

With years of experience working on fast-paced, in-house marketing teams, I’ve honed my skills across the marketing spectrum. Highlights from my last role include creating a wide range of content, overseeing complex campaigns and projects, managing the company website, and managing social media for three companies.

Additionally, my four years of direct customer experience in customer success roles gives me a strong understanding of customer needs and pain points. It also provides a unique vantage point into the challenges faced by customer-facing teams, strengthening my ability to collaborate across silos and foster improved alignment between marketing and sales.

What I can do

I have hands-on experience creating a variety of content types, including case studies, blog posts, articles, social media graphics, RFPs, whitepapers, videos, infographics, and more.
With a background rooted in customer success, I offer a unique understanding of the customer perspective and the dynamics of customer-facing teams. I particularly thrive on collaborating with clients directly to co-create marketing initiatives to share their stories.

Trust me to keep your website up-to-date and optimized for peak performance. In addition to updating and adding new content and troubleshooting technical issues, I continuously review analytics and adjust content accordingly to ensure top performance.

I have successfully managed social media for many diverse brands, including several simultaneously. This includes content strategy, post creation, and paid advertising, all while diligently tracking performance metrics to fine-tune strategies for optimal results.
In an age of inbox overload, standing out is no easy feat. I am experienced in devising campaign strategy, writing persuasive copy, managing email lists, and analyzing data to enhance campaign performance.

I have a proven track record of leading cross-functional teams to execute marketing initiatives, ensuring projects are delivered on time, within budget, and in alignment with strategic objectives.